The Holiday ‘17 campaign captures the true character of an unconventional little star. It isn’t just about cuteness or an awesome performance, but about bravery and unlocking a spirit to be your creative self. It’s a ‘this is who I am’ manifesto in dance. The playing of a self-created Coding Jam track kicks off the dance and provides the quirky music coded by a young girl, Osmo’s core consumer target for Coding Jam. Osmo’s educational iPad game features as a key part of the action, as the source of the spark between two kids unlocking their true selves.