PS4 For the Players

WHAT WE DID  Finishing | Deliveries
VFX ARTIST Robert Okker
CLIENT Sony
AGENCY 180 Amsterdam

Sony has launched its PlayStation 4 advertising campaign for regions outside of the US in time to build up hype before the launch of the console in the UK, Europe and other countries on 29 November.

Called “For the Players”, the TV advert has been posted on YouTube before its television debut in Europe, Australia, New Zealand, India, South Africa and the Middle East. Agency 180 Amsterdam has also included online experiences, print adverts and online teasers in its campaign, but its the main video’s that will be of most interest to avid gamers.